As Martin Jones, Senior Marketing Manager with Cox Communications, writes, The more you test out the product before you launch, the more valuable insights you can use to your advantage when you write the press release.
Invite some of your loyal customers to participate in an interactive demo and try to gauge as much information as you can in terms of how your customers feel about the product. However, the only way to be sure is to put the product in the hands of real-life consumers by investing in what’s known as beta testing. Hopefully, you’re launching a product that will make a tangible difference in people’s lives. Focus on the Customer’s Relationship with the Productīefore your product launch, research how your customers are likely to engage with the product.
Discover all the ways you can spice up your product launch with a stellar press release. Include all the ups and downs that led you to this glorious moment. Highlight the story behind the product and your company.
If you’re going to stand out, your product launch needs a press release that doesn’t just announce the product. companies are launching hundreds of new products every month. So, you’re launching a new product, and you want it to be a smashing success? Well, you’re not alone.
