Background Info on Fonts, Typefaces, and Copyright Law How is a font different from a typeface? Let’s look at the law of fonts and typefaces and answer the most common questions agencies, designers, and marketers ask about using fonts in designs and marketing projects.
After all, most lawyers don’t understand design or marketing.įar too many designers and marketers incorrectly assume they can freely use any typeface or font for logo design or any other design project.Įven design and marketing agencies often run afoul of font law and expose themselves and their clients to legal liability. The truth is that most people, especially designers and marketers, do not understand the law governing the use of typefaces and fonts. The right typeface is often the key to a strong brand identity, a well-designed website, sharp-looking brochures, and strong marketing materials.īut there’s much confusion and misinformation about typefaces, fonts, and how designers and marketers can lawfully use them commercially.
